However, gifts for the bride and groom, or birthday girl/boy are ideal in this medium. Invites are unlikely to be printed with the invitees name on using letterpress, as this requires numerous plates to be made to order. As gifts, custom items make the giver seem more thoughtful, having given something that relates directly to the recipient, even if the giver has only had to tell the designer the name or details of the recipient.Ĭustom items are ideal for special events such as birthdays, weddings and anniversaries, as these are occasions that people want to remember and have mementos of. Regardless of the price, a custom item seems better thought-out and more personal to the individual receiving it, than something that has been run off in a factory as one of thousands. Stores such as Etsy or Folksy are great resources for those searching for letterpress items, and many of these sellers will be happy to create custom items. Not only are those working with letterpress making only very short-run prints, in many cases these can be customised to fit the individual. This means that there is a great desire for custom items. It's ideal for custom itemsīecause of the innovations in technology, so much of what consumers buy is mass-produced by printing companies. Social media is already embedded into the digital marketplace, which allows designers to advertise work and explain to people why it is unique and worth buying, on the same platform that it is sold. This is because there are so many different outlets which allow people to sell their work for free, including sites like Etsy, Ebay, Amazon, Zazzle and Folksy. When it comes to selling work, digital marketplaces are saturated with designers, but do still provide an easy place to start selling for those new to the industry. Letterpress may be listed for any of these questions, providing an almost 'built-in' USP. What expertise do I have that is different from the rest?.What do I do? How can my work be described?.To find this, designers need to ask themselves a series of questions about what they do and why they do it, such as: When it comes to buyers, they are looking at 'why' they should spend money on designs, and those selling their work need to find a USP which separates them from other designers. With so many designers and artists out there, and each having their own platform thanks to social networking sites and online stores, a designer looking to make an impact needs to find a Unique Selling Point (USP). Many designers are feeling the pressure to put out work which has a unique slant to it.
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